MEDIA RELEASE – 13 May 2025
Northern Queensland Primary Health Network (NQPHN) has partnered with Healthily to launch an innovative new campaign aimed at improving childhood vaccination rates across the northern Queensland region.
Utilising Healthily’s GoShare platform, the campaign will roll out on 1 July 2025, with the goal of increasing vaccination coverage for two-year-old children and reducing the gap in immunisation rates, particularly among First Nations children.
Recent figures indicate that fewer than 90% of children in northern Queensland are fully vaccinated by the age of two, which is below the national target of 95% coverage. Areas of concern include pockets of low immunisation rates across the region and significant under-vaccination in First Nations communities.
“By leveraging the power of voice AI technology, via GoShare, we can address these challenges and close the gap” said Managing Director and Co-Founder of Healthily, Dr Tina Campbell. “The initiative will provide all primary care practices in the NQPHN region with access to online resources, followed by a series of automated voice calls to parents of two-year-old children who may be overdue for vaccinations.”
Building on the success of similar initiatives like the MyMedicare and Chronic Conditions care plan campaigns, GoShare will feature a new FAQ function, allowing parents to ask questions during the call or to call back with their queries within seven days.
The campaign also stands out for its commitment to equitable health access. The childhood immunisation resources and voice AI calls will be available in five languages, ensuring families from diverse backgrounds can easily access vital health information.
“Using innovative technologies, such as voice AI, will make it easier for parents to stay informed and up to date with their children’s vaccinations,” said NQPHN CEO Ben Tooth.
It’s a critical step in ensuring that every child in northern Queensland is protected against preventable diseases.
“We are pleased to partner with Healthily on this worthwhile initiative.”
The campaign is expected to play a key role in reaching the national immunisation targets and improving health outcomes for children in the northern Queensland region.
For more information, please visit www.nqphn.com.au.
About Healthily
Healthily is a leader in innovative digital health solutions. They specialise in patient education, focusing on improving patient outcomes through the development of accessible and evidence-based resources. The organisation partners with healthcare providers and experts to deliver tailored health education to diverse communities across Australia.
About NQPHN
Northern Queensland Primary Health Network (NQPHN) works together with our partners to connect existing local services to simplify the healthcare system, fund primary care and mental health services based on the needs of local communities, and support primary care and mental health providers to build their skills and deliver the highest quality patient care.
Media Contact:
Name: Dr Tina Campbell
Phone: 0418 536 596
Email: tina.campbell@healthily.com.au